Better business writing

If you want to make your business writing more engaging and persuasive, then this half-day workshop is for you. It’s particularly useful if you need to write brochures, press releases, newsletters, articles and blogs – or have to manage external writers.

We will discuss who you are writing for, how to write for them and what to say to them. We’ll also look at how to build credibility and authority for your brand – and why authenticity is so important.

This workshop will include practical tips on content creation – where to get your ideas – and on developing your writing style. It will also consider how blogging fits with your sales and marketing strategy.

Also we’ll give you a FREE copy of our PDF ‘25 ideas for better business writing’.