Our Mission

Helping people do what they love

We're passionate about helping small businesses succeed - through great value booking software and a team focused on success, not just support.

Over the years we've transformed bookings for thousands of businesses, helped individuals follow their passions, and supported franchisors to scale internationally. We don't just provide "off-the-shelf" booking software, just get in touch if you want to discuss!

Clare with student at Paradise Yoga.
Woman sawing at a TouchWood South West carpentry class.
Hazel, owner - Hazel Pilates.
Clubbercise class in hall - Ricky Clubbercise.
Our track record

You're in safe hands with Bookwhen

We're proud to have grown Bookwhen on our own revenue, so we don't have any funders to answer to. No nasty price hikes.

UK founded, customers worldwide.

UK founded

We were founded 10 years ago in Oxford, UK. We now serve thousands of customers across 140 countries, in 7 different languages.

Bookwhen uptime.

>99.99% up-time

We use world-leading infrastructure that automatically scales to meet surges in demand. See our latest uptime stats here.

Security & Privacy.

Security & privacy assured

We meet the highest standards in security, we're fully PCI compliant and we have a transparent and clear approach to privacy.

Support that cares

Support that cares

We're on hand during regular business hours via in-app chat and email. Our average response time is less than 10 minutes.

Highly rated, across the board

Trustpilot logo


5.0 (100+ reviews)
Capterra logo


5.0 (100+ reviews)
Capterra logo


5.0 (100+ reviews)

Meet our friendly team

Jo (Founder, Development)


Founder, Development

Carl (Development)



Cécile (Sustainability, Strategy)


Sustainability, Strategy

Eloise (Support)



Simon (Content, Support)


Content, Support

Jen B (Support)

Jen B


Greg (Development)



Henry (Development)



Jenny (Product, Support)

Jennifer Z


Luke (Operations, Growth)


Operations, Growth

Working beyond our core business.

We're a company aligned around a core set of values that respect a healthy work-life balance, and ensure we keep focus of the issues that are important to us personally.

Things we care about:

  • Being a 'net-zero' carbon business. See our environmental policy here.
  • Promoting sport amongst women, via This Girl Can
  • Promoting physical activity for everyone, via OpenActive and change4life.
  • Providing our staff with the time to enjoy new experiences, via Bookwhen hosted businesses.
Bookwhen team walking in the woods.