10 Questions Parents Ask Before Booking a Summer Camp

Parents often make booking decisions based on the information available before they book. If key details are missing, they may email with questions or delay their decision. This can result in them booking elsewhere for both ease and mental burnout (parents are often time-poor after all!). When you create clarity and trust up front, you're much more likely to get them to commit.

✅ Use these common questions as a checklist when reviewing your summer camp event.

1. Is this suitable for my child's age?

Make age ranges easy to find and explain whether activities are tailored to different age groups.

2. What will my child actually do?

Include a sample schedule or examples of activities, so parents know what to expect.

3. What time does it start and finish?

Clearly explain drop-off and collection times, along with any flexibility available.

4. What should my child bring?

Provide a simple list covering clothing, food, drinks, equipment, and anything else they'll need.

5. Who will be supervising my child?

Share information about your team, qualifications, and safeguarding measures where appropriate.

6. What happens if my child has allergies or medical needs?

Explain how parents can share important information and how you'll manage it.

7. Can my child attend with a friend?

If relevant, explain how friend requests work and whether children are grouped by age.

8. What happens if we need to cancel?

Make your cancellation policy easy to find before parents book.

9. Is there parking or easy access?

Include practical details about location, parking, and collection arrangements.

10. What if the camp sells out?

Let parents know whether you offer a waiting list.

Before launching your summer camp, make sure to review your booking page and setup, ensuring that all key information is included on the public page and in any emails you may send, including the booking confirmation and reminder emails, for extra clarity.

Check whether a parent could answer all ten questions without needing to contact you: the more information you provide upfront, the more confident parents will feel when booking – good for them, great for you 🙌