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Published 20 Sep 24

5 Top Tips for Creating Successful Festive Events on Bookwhen

  • Written by Anni
  • Tagged as Festive Event Planning

As the festive season approaches, it's the perfect time to plan and promote your events. Whether you’re organising workshops, classes, or seasonal experiences, getting ahead with your bookings is crucial during this busy period. With Bookwhen, you have all the tools needed to make your festive events a success, from scheduling to discounts and promotions.

To help you make the most of your festive offerings, we've compiled five top tips to ensure your events stand out and run smoothly.

1. Plan Ahead and Set Clear Dates 🗓️⏳

The festive season can get hectic, so it's essential to schedule your events early to capture people's attention. With Bookwhen’s flexible scheduling tools, you can publish your classes, workshops, or events well in advance. If you're running multiple sessions, streamline the process by duplicating entries to save time.

💡 Tip: For recurring events, use the repeating event setting to create multiple event sessions at once. This makes managing multiple dates easier during busy periods. You can even set up reminder emails for attendees!

2. Create Festive Promotions with Discount Codes 🎁💸

Festive promotions can help boost your bookings, from Black Friday deals to Christmas or Boxing Day discounts. Bookwhen allows you to easily set up discount codes that can be applied automatically at checkout or shared in promotional emails to attract customers.

💡 Tip: You can create either percentage or fixed-amount discount codes and assign them to specific events. Set an expiration date and monitor usage within the system to track effectiveness.

3. Use Vouchers to Drive Repeat Business 🎟️🔁

Gift vouchers are a great way to encourage repeat bookings and holiday gift-giving. With Bookwhen, you can offer customisable vouchers for your classes or events, setting a validity period to ensure they fit your schedule.

💡 Tip: Use the Voucher feature to create and manage these vouchers. Set an expiry date to incentivise prompt use and ensure a steady flow of customers during and after the holidays. We also have a voucher workaround for those not on the Standard plan and above.

4. Streamline Your Online Booking Experience 🌐🖱️

A seamless booking experience is key during busy periods. Ensure your Bookwhen account is set up for easy navigation by grouping related events with tags. This helps customers quickly find the festive classes or events they're interested in.

💡 Tip: Utilise Bookwhen’s tag filtering system to organise events by type, such as “Christmas” or “New Year’s”, and add filter buttons to your public page. Or, embed the filtered schedule into your website so that only your festive events are displayed, making it even easier for customers to book.

5. Communicate Clearly 📧💬

Good communication is essential for ensuring customers are informed about your festive events and promotions. Use Bookwhen’s automated booking confirmation emails to share important event details, festive offers, and pre-event reminders.

💡 Tip: Customise your booking confirmation emails to include festive messages, event prep tips, or exclusive promotions. Don’t forget to enable automated reminders to reduce no-shows and keep attendees in the loop.


The festive season presents a unique opportunity to boost your bookings and grow your business. By planning ahead, using promotions, and optimising your online booking system, you can ensure your events are not only successful, but also a joy for your customers to book. With Bookwhen’s range of features, you’ll have everything you need to make this holiday season your best yet!

Bonus Tip: Offer Exceptional Customer Support 🎁
Ensure your customers feel supported throughout the festive period. Prompt responses to inquiries and a reliable customer support system help create a positive experience and encourage repeat business.

Are you searching for online booking management software? Discover how Bookwhen can simplify your bookings. Sign up for a free trial, or reach out via live chat or email to learn more! 🕺