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Published 18 Dec 23

Are you ready for 2024? Bookwhen's 6 steps to prep for the new year

  • Written by Gem
  • Tagged as setup,

As we step into the new year, we know that businesses face the challenge of navigating an evolving landscape and staying ahead of the curve. By reflecting, setting goals, improving what you offer, setting strategic pricing, engaging your community and enhancing communication, you can unlock the boundless potential of your business in 2024.

Our 6 top tips below highlight how you can adapt, be creative, and sustainably grow your business in the coming year:

1. ✨Reflect on Your 2023 Journey

As you get ready to embark on the new year, take a moment to reflect on your 2023 journey to celebrate your wins and identify areas for growth. You can use your Bookwhen data to check booking trends, event interest and customer info to uncover hidden trends, and use this data to make decisions on how to optimise your offerings for the year ahead.

2. 🎯Set Clear Goals for 2024

Set clear and measurable goals for your business and personal growth in 2024. Whether you aim to expand your customer base, introduce new products like memberships, or pursue specialised certifications within your industry - having well-defined objectives will provide direction and motivation as you strive for success.

3. 🎟️Refresh Your Offerings but Keep It Simple

While it can be tempting to add in a multitude of offers and packages, simplicity is the key to customer satisfaction. To maintain customer engagement, avoid overcomplicating your offerings, as they may be difficult for your customers to understand, access, or redeem.

Instead, prioritise straightforward offers that are easy to track and analyse. For example, you could introduce a new pass specifically for couples, or add an additional class at an earlier time to cater to customer preferences.

4. 📈Plan Strategic Discounts and Price Increases

A new year is a great opportunity to introduce attractive offers and promotions to entice new customers and encourage existing ones to stay engaged. Offering limited-time discounts is a proven strategy to boost sales and drive traffic. Although, it's important to use discount codes strategically and avoid overcomplicating your pricing structure.

✅ Price Increases

While price increases may seem counterintuitive, they can be necessary to maintain profitability and keep your business going strong. However, it's important to implement price increases strategically. Avoid sudden or drastic changes, as this could alienate customers and decrease trust. Instead, choose to increase your prices gradually over time.

✅ Strategic Discounting

While discounts can be effective, it's important to use them wisely. Avoid offering discounts on memberships, as this might make your main offering seem less valuable. Instead, focus on discounts for single classes, drop-in sessions, or passes. This allows you to attract new customers and encourage existing ones to try new classes or attend more often.

✅ Aligning Discounts with Price Increases

Consider offering discounts alongside price increases to lower the impact on customers. For example, you could offer a limited-time discount on passes when introducing a new price structure. This can help smooth the transition for existing customers.

5. 🎉Plan Special Events and Challenges

Excite your customers by planning compelling events and challenges throughout the year. From competitions and themed activity weeks to fitness challenges - these initiatives can boost engagement, retention, and overall community spirit.

6. 🤝Enhance Your Customer Communication

Effective communication is fundamental to the success of any business. Ensure that your contact information, social media links, and other communication channels are up-to-date on your Bookwhen account and other platforms. Consider sending out a personalised New Year's newsletter outlining your plans and goals for 2024, keeping your clients informed, motivated, and connected.


Embrace innovation, nurture your community, and let your passion be your driving force. Here's to a successful, thriving, and impactful 2024!


If you would like more information or guidance on any of the suggestions and options mentioned above, our support team is here to help. Reach out via live chat or email support@bookwhen.com🕺