Post-event Emails: Sending follow-up communication
Your event was a success. Attendees left inspired, connections were made, and valuable insights were shared. But the event doesn't end when the last guest leaves the venue. In fact, it's just the beginning of a crucial phase: post-event communication.
We recently introduced customisable post-event emails at Bookwhen. In this article, we'll explore their significance and how they can strengthen attendee relationships, increase event impact, and leave a positive impression.
Why send post-event emails?
Following up with attendees after an event offers a wide range of benefits, including:
1. Enhancing engagement 🤝
Follow-up emails allow attendees to be engaged with your brand or organisation after the event has ended. This continued engagement helps reinforce the connection between attendees and you.
2. Enforcing a positive experience through gratitude 💌
A thank-you email after an event is a simple yet powerful way to express gratitude to attendees for their participation and support. It shows appreciation for their time and reinforces positive feelings towards your brand.
3. Providing value 💡
Follow-up messages can deliver additional value to attendees by sharing event highlights, key takeaways, or resources related to the event topic. Providing valuable content can further solidify attendees' perception of your company as a trusted source of information.
4. Collecting feedback 🗒️
Post-event emails often include surveys or feedback forms that allow attendees to share their thoughts and opinions about the event. Gathering feedback helps companies understand attendee preferences, identify areas for improvement, and make informed decisions for future events.
5. Driving action 🚀
Follow-up emails can include calls-to-action (CTAs), encouraging attendees to take specific actions, such as visiting your website, signing up for a newsletter, or registering for upcoming events. These CTAs help drive further engagement and nurture leads generated from the event.
6. Building relationships 👥
Regular communication with attendees through follow-up emails helps build and strengthen relationships over time. Companies can foster long-term loyalty and advocacy by staying connected with attendees beyond the event.
7. Measuring success 📈
Tracking email open rates, click-through rates, and other metrics associated with follow-up emails provides valuable insights into the effectiveness of your event and the level of attendee engagement. This data can inform future event strategies and marketing efforts.
Overall, sending post-event emails offers a multitude of benefits for both you and your attendees. They are a powerful tool for enhancing engagement by maintaining a connection with attendees beyond the event. Additionally, expressing gratitude through thank-you messages fosters positive experiences and strengthens brand relationships, making these emails essential to any successful event strategy.
We incorporate automation into our post-event emails by including the attendee's name, event name and date. There is also a fully customisable text field for you to add your tailored message!
💡 Learn more about our post-event email feature.
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