A little prep now can make a big difference later. Setting things up early helps 2026 run more smoothly, with less last-minute admin and fewer surprises.

We've put together a checklist to help you review, refresh, and get ahead, so you can start the year feeling organised and confident.

1. Review Your Schedule 📅

Start with what’s already planned. Check your 2026 events and make sure everything still reflects what you’re offering.

Things to review:

• Event and class titles
• Descriptions and joining information
• Dates, times, and locations
• Images and visuals

Clear, up-to-date event details help customers feel confident when booking and reduce questions later on.

2. Automate What You Can ⚙️

Automation is one of the easiest ways to save time. Bookwhen's booking confirmations are already automated, but also setting up reminders and follow-ups helps keep everyone informed without adding to your workload.

Why this helps:

• Less manual admin
• Fewer no-shows
• Fewer “just checking” messages

Once it’s set up, it just works in the background, giving you more time to focus on running your events.

3. Learn and Optimise from Last Year 📈

Before planning ahead, take a moment to reflect. Review your past events and attendance trends to understand what worked well and what could be improved.

Ask yourself:

• Which events booked up fastest
• Which sessions had lower attendance
• Are there busy or quiet times of year?

Using real data helps you plan smarter for 2026, whether that’s adding more popular sessions or adjusting timings and formats.

4. Review Pricing and Offers 🎟️

Pricing plays a big role in booking behaviour. This is a good time to think about whether your current setup still fits your business goals.

Options to consider:

• Passes or memberships for regular attendees
• Early-bird pricing to encourage bookings in advance
• Discounts for courses or multi-session events

Simple offers can help boost commitment, improve attendance, and reward loyal customers. Remember, it's ok to increase prices, as long as you keep your customers informed.

5. Refresh Your Booking Pages 🎁

Your booking pages are often the first impression of your business. A quick refresh can make a big difference.

What to update:

• Images that reflect your current brand
• Consistent colours, tone, and wording

Keeping things current helps your page feel professional, clear, and easy to book from, especially on mobile.

6. Check Your Policies 📄

Clear policies set expectations for both you and your customers.

Take time to review your:

• Terms and conditions
• Cancellation and refund settings

Make sure they still reflect how you want to run your events in 2026 and that they’re easy for customers to understand before booking.

7. Check Your Contact Details ☎️

Finally, make sure customers can reach you if they need to.

Double-check that your:

• Email address
• Business name
• Any other contact details

are all up to date in Account details. This helps avoid confusion and keeps communication smooth.

You don’t need to do everything at once. Even working through a few of these steps now can make the months ahead feel more organised and less stressful. 🚀