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Published 4 Feb 25

Valentine’s Day Promotion: 10 Special Offer Ideas

  • Written by Anni
  • Tagged as Valentine's Day

Valentine’s Day is the perfect opportunity to boost your bookings with special offers and promotions. From romantic couples’ deals to activities for solo adventurers and friends, people are always searching for ways to celebrate the season of love. But it’s not just about catering to couples — Valentine’s Day can be for everyone!

Here are 10 ways you can create special offers that attract more bookings:

1. Couples 2-for-1 Discounts 💑

One of the most popular ways to encourage bookings for couples is to offer a 2-for-1 discount. This not only makes the event more affordable, but also encourages people to bring a date.

If you want to make it even more flexible, consider offering a tiered discount system (e.g., 15% off two tickets, 25% off three, and so on). This can attract groups of friends, families, and even coworkers who want to enjoy an experience together.

2. Gift Vouchers for Last-Minute Shoppers 💌

Gift vouchers are a fantastic option for those still figuring out what to get their loved ones. Offering digital gift vouchers for your events makes it easy for customers to purchase and send them as gifts. Plus, they’re a great way to boost your sales and spread the word about your events.

3. Create Packages for Couples, Friends, and Solo Attendees ❤️

Valentine’s Day doesn’t have to just be about romantic couples. People celebrate love in many ways, with friends, family, or even on their own. Create tailored packages for different groups:

  • Couples: Host exclusive date night experiences like romantic sound baths, cookery classes or couples’ yoga.

  • Friends: Offer group discounts for friends looking to bond over activities like paint and sip nights, themed pottery workshops, or empowering fitness classes.

  • Solo Celebrations: Cater to those who like to treat themselves with experiences like solo wellness retreats, spa days, or self-guided creative workshops.

This way, you appeal to a wide range of customers, ensuring your events are inclusive and accessible to all.

4. Group Discounts for Friends and Families 👯‍♂️

Valentine’s Day is about togetherness, and many people like to share experiences with their closest friends or family. Offering group discounts (e.g., 10% off for groups of 4 or more) encourages people to bring along their loved ones, expanding your potential audience. These group discounts work well for events like family days out, team-building activities, or group fitness classes.

5. Exclusive Valentine’s Day Experiences 🌹

Create an unforgettable experience by offering something exclusive for Valentine’s Day, such as a painting class or a themed fitness class; exclusivity also adds a special touch that people will love. Limiting the number of tickets available or offering a VIP package can also make the event even more desirable, turning even the simplest of evenings into something memorable.

6. Last-Minute Deals for Procrastinators

Let’s face it, some people leave their Valentine’s Day plans to the last minute. Offering flash sales or last-minute discounts can help capture those late-bookers. A special deal or discount for people who book just days before the event can create a sense of urgency, driving last-minute traffic to your booking page.

7. Solo Self-Care and Solo Celebrations 🧘‍♀️

Not everyone celebrates Valentine’s Day with a partner, and that’s okay! Focus on promoting solo experiences like wellness retreats, yoga classes, or creative workshops that give attendees the chance to focus on self-care and enjoy a quiet, reflective experience.

8. Collaborate with Local Businesses for Joint Valentine’s Day Packages 🤝

Why not partner with local businesses to offer joint Valentine’s Day packages? Team up with a nearby restaurant, florist, or local artist to create an all-inclusive experience.

For example, a “Dinner and Art Session” package could include dinner at a local restaurant and a painting class. These partnerships not only expand your reach but also create an elevated experience for your attendees.

9. Offer Discounts for Returning Customers 💝

Loyal customers are invaluable, so why not spread the love and reward them for their continued support? Offering a special Valentine’s Day discount to returning customers or those who’ve attended multiple events not only shows appreciation but also helps to keep them engaged, boosting both loyalty and sales.

10. Promote the Gift of Experience Over Material Gifts 🎉

As people seek more meaningful gift ideas, suggest your events as a thoughtful alternative to traditional material gifts. Experiences create lasting memories, making them the perfect Valentine’s Day gift. Market your events as unique and memorable, offering something different for those looking to give a gift that stands out.

How to Set Up Promotions on Bookwhen

Once you’ve decided on the promotions you want to offer, it’s time to make them a reality! Bookwhen makes setting up discounts, vouchers, and packages for your Valentine’s Day events easy.

Here are a few helpful articles from our help centre to help you get started:

We also have an extensive booker library that you can share with your customers to help them book your special event! ✨

Valentine’s Day is the perfect time to get creative with event promotions. Don't be afraid to offer a range of discounts, packages, and experiences for all types of attendees; the aim is to attract more bookings and make this season unforgettable for your customers. Whether it’s a romantic day out, a solo self-care retreat, or a fun themed night out with friends, there’s something for everyone.


Are you searching for online booking management software? Discover how Bookwhen can simplify your bookings. Sign up for a free trial, or reach out via live chat or email to learn more! 🕺